Indeep

Specialized in private investigations, expertise related to debt recovery and assessment of bodily injury, INDEEP relies on solid experience in the banking and insurance sectors.

A licensed private detective, the firm supports both insurance companies and private individuals, with the same demand for rigor and professionalism.

Its mission: defend its clients’ interests through sharp expertise, combined with a human and empathetic approach.

On the occasion of a move to new offices, the brand wanted a new visual identity, more contemporary and impactful, while remaining faithful to its founding values of trust and precision.

Create a strong and legible visual identity, in a sector where trust is essential and where every detail counts.

We designed a logo that works on several levels of interpretation:

• A stylized eye, symbol of research and attention to every case.
• A circle, crossed by a dot, discreetly forming the letters “i” and “d” of INDEEP.
• And overall, a subtle magnifying glass reticle shape, a mastered nod to the world of investigation.

Colors: a resolution blue, combined with a turquoise blue-green, to inspire both seriousness, trust, and a touch of contemporary freshness.

The result is an elegant, legible and flexible identity, easily adaptable to all supports: administrative documents, website, mobile application, stationery, or signage.

A solid, clear and credible brand, able to embody INDEEP’s expertise without overplaying the too-expected codes of the investigation world.

Because you can look at every detail… without being too obvious.