Golden Palace – RENO: Year of the Dragon

Golden Palace, one of our clients in the online gaming and casino sector, entrusted us with a project as unique as it was inspiring: creating an immersive animation to bring the Year of the Dragon theme to life in their Reno casino in Antwerp.

From the entrance onward, the lobby became a fully immersive visual experience: walls and ceiling transformed with LED screens visible from the street. A scenography designed to intrigue passersby, captivate visitors, and pay tribute to loyal customers.

This wasn’t just about producing a video — it was about creating a true immersive experience.

We designed an animation where a majestic dragon soars and weaves across multiple screens, seamlessly integrated into the environment, without any distortion from screen angles or formats. This required an extensive R&D phase to perfectly synchronize content within a 3D space.

On the design side, the dragon needed to reflect Chinese folklore while staying accessible to all audiences: imposing yet benevolent, detailed yet fluid.

The production blended 2D illustration, VFX compositing for the environment, and 3D animation for the dragon — a perfect showcase of our team’s collaborative talents.

The outcome exceeded expectations: not only did the client validate the project, but they also asked us to adapt it for other casinos — from classic panoramic screens to circular displays and ultra-wide formats.

To top it off, we were invited to Antwerp to experience the installation live. The effect was undeniable: the dragon stole the show, passersby stopped in awe, and we enjoyed the WAAAW effect ourselves — with the bonus of a great trip up north.