The Story
Ekillibre is the simple and strong idea of reinventing school catering in Belgium.
Healthy, local, balanced meals, carefully prepared by partner Walloon caterers.
A clear promise: that children eat better, without compromise on taste or quality.
waaaw.studio was asked to create the identity of this young committed brand, and provide it with the visual tools to be known, recognized… and to grow.
The Challenge
We had to create a graphic identity able to speak to several targets:
- Schools: serious institutions, looking for reliable solutions.
- Caterers: professional partners to convince.
- Parents: to reassure.
- And of course, children: to bring them into the world of Ekillibre without falling into either too childish or too boring.
The logo had to reflect balance, health, taste, but also a local dimension, rooted in the territory.
We therefore designed a flexible and recognizable branding, adapted to all supports: digital (website, app), print (cards, meal boxes, posters), and even textile and vehicles (professional clothing, delivery trucks).
A visual system designed to last… and grow.
The WAAAW Effect
The result: a coherent, accessible and modern identity, reflecting what Ekillibre offers.
A project with taste — and meaning.
And above all, a great opportunity for us to highlight an inspiring entrepreneur, Benoît Leplae, founder of the brand, whose vision and commitment are concretely changing things in Belgian schools.
Projects like this — we’re hungry for them.
Discover their design system
waaaw.studio managed to capture the essence of Ekillibre in a strong, engaging logo, adaptable to all our realities. We finally feel aligned between substance and form.
Bring Your Brand to Life!
We turn your ideas into striking creations — and together, we bring to life experiences that inspire, engage, and stay with your audience.
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