Amazon – Expo Innovations Europe

On the occasion of an exhibition dedicated to Amazon’s investments and innovations in Europe, our partner Nouvelle Dimension asked us to contribute to the creative and technical aspects.

Our mission: design the visual identity, scenography, and multimedia interactivity of the event.

We thus helped bring the exhibition to life, animating the different scenographic elements and ensuring that the experience was fluid, attractive, and educational for visitors.

Amazon is solid. And their innovation topics are often technical, data-driven, and detailed…

Our mission: make all of this clear, dynamic, and attractive for a targeted and dedicated audience.

We integrated animated visuals into a historical and richly decorated venue like the Palais d’Egmont — all while respecting Amazon’s very codified graphic universe.

We notably created:

• Motion design content for the exhibition supports.
• An animated 3D wall of boxes, with Amazon branding.
• An interactive map developed with Mediakod (our big brother).

The second challenge was to adapt the exhibition for a wider audience, making it modular depending on the location and type of visitors. Designed to be mobile, it traveled and was presented in prestigious places such as Autoworld and the Radisson Hotel.

Finally, after several steps and relocations, the exhibition found a permanent home in the reception hall of Amazon’s headquarters, where it continues to showcase the group’s investments and innovations.

The result: a clear, modern exhibition perfectly integrated into its environment, able to make complex topics accessible to a wide audience.

A success that made Amazon want to roll out the concept in other international venues. Mission accomplished.