World Water Day – Eurometropolis Lille-Kortrijk-Tournai

On the occasion of World Water Day, the Eurometropolis Lille-Kortrijk-Tournai organized an event to raise awareness about the preservation of water in our daily environment.

waaaw.studio was commissioned to create four video jingles, serving as intros to the four main themes of the program: Live, See, Build, Citizen — each represented by a geometric shape (square, triangle, diamond, circle) presented during the event.

Create a poetic and coherent visual language around water, while giving each theme its own identity.

We sourced filmed images inspired by the local nature, combining them with motion design elements integrated via 3D tracking. The geometric shapes were embedded into the landscape, as if they were naturally part of it.

Extensive work was done on editing, chromatic aberrations, color grading and dynamic effects to inject an inspiring rhythm between each sequence of the event.

The result: a series of jingles that are symbolic, aesthetic and immersive, linking humans, the environment and water into the same visual energy.

A strong artistic signature that left a mark… while making perfect sense.