Visiwork

On a construction site, plans are constantly evolving… but accessing the right version, in real time? Not always easy.

Visiwork was designed to solve this recurring problem: by scanning a QR code displayed on site, each worker, manager or subcontractor can access the latest version of the plans — either through automatic connection to a database or by manual upload into the app.

waaaw.studio was asked to establish a clear, functional, and strong identity around this tool.

The challenge was to create a graphic universe capable of:

• Evoking the world of construction without falling into an overly rough aesthetic.
• Giving the app a real identity, with a touch that is tech, professional and intuitive.
• Integrating visual elements related to the QR code, on-site work, and signage without harming readability or style.

We therefore designed a solid visual identity, inspired by the graphic codes of the field (shapes, colors, typographies), but translated into a cleaner, more structured language so that the tool gains credibility while staying anchored in the reality of construction sites.

Visiwork is now recognizable at first glance, with a robust visual identity adaptable to both digital supports and on-site print materials.

The app speaks as much to design offices as to workers on site: a visual and functional balance in the service of efficiency.

A branding that unites and clarifies, for an app that saves time… and not just a little.

Discover their design system