The Story
Encouraged by the positive feedback from the previous edition, the Lutosa team came back to us with the desire to reproduce the concept, but with a more ambitious approach: more finesse, more emotion, more authenticity.
The idea? A greetings video with a human and warm purpose, linking employees across the world. Each country featured was highlighted by a local salesperson telling a childhood anecdote related to the holidays, while that memory came to life before our eyes.
The Challenge
This time, the bar was set high. We had to build a 3D globe faithful to Lutosa’s graphic universe, perfectly animated to serve as a narrative pivot. Each stop on a country triggered the construction of a timelapse scene, integrating the elements mentioned in the employee’s anecdote.
We also integrated real footage of two Lutosa employees who served as a common thread: a subtle blend of live action and animation. The whole was carried by a warm English voice-over, with a slight Santa Claus tone — just enough to match the holiday spirit without falling into kitsch.
The cherry on top: the video ends by highlighting the donations made by Lutosa to the association “Opération Terre d’Enfants”, thus linking wishes, emotion and concrete commitment.
The WAAAW Effect
This project connected employees around the world through sincere and universal memories, strengthening both Lutosa’s image of proximity and its image of generosity.
The richness of the storytelling, the quality of the visuals and the balance between humanity, animation and institutional message transformed this greetings card into a true end-of-year film, worthy of the brand’s international reputation.
Proof that when you aim higher, you can truly make WAAAW.
You not only respected the brief, but you magnified it. This video touched our teams all over the world. Bravo!
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